Stone Consulting has prepared a research tool and methodology specifically designed for existing tourist railroads. It is built with a full understanding of the nature of the tourist rail industry and developed from statistical and marketing approaches that all attractions can benefit from.
Today’s
consumers are more sophisticated. As years go by, fewer have a firm
recollection of what rail travel was like before Amtrak and fewer still
are familiar with rail travel as it is today. Consumer behavior
determines the choices for entertainment, whether a tourist railroad
excursion or a sports event. The heart of a tourist rail marketing
program is entertainment and how to cost-effectively bring in more
people.
With our combined experience in engineering, consulting,
railroading, and industrial development, the individuals that comprise
our staff bring knowledge, expertise and enthusiasm to each project.
SC retains specialty tourism subconsultants in national &
regional market analysis, economic impact analysis to Federal EDA
standards, and "hands-on" development of marketing programs and
materials development.
SC’s nationwide experience in feasibility studies, project
development, marketing and master planning is available for your
railroad today!